The Importance of Branding and How It Works on Social Media
It doesn’t take a rocket scientist to know that branding and social media go hand-in-hand. But, for alot of brands they haven’t quite grasped how to have a solid brand both online and offline. Facebook and Twitter (and Google+) are great ways to build a brand. But can also be a great way to ruin a brand.
You need to know how people are interacting on social media, what are they saying about your brand and etc.
If you’re like me you’re too lazy to do the research, or simply don’t have the time. Luckily for you and I both a company called AYTM Market Research surveyed about 2000 online users to discover all of this information for us! Below you will see a fantastic Infographic on how branding and social media work together (and sometimes against one another)

Source: AYTM Market Research
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About The Author
Scott Ayres
Chief Information Officer
I'm just a guy addicted to social media since way back when there was Aol chat and Yahoo chat! I was a rabid MySpace user and once Facebook launched I knew I had found my home! Now I'm always connected to Facebook, Twitter, LinkedIn and my new obsession Google+ !!!
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@DaveKotecki I'm not sure what you are referring to. Can you do a screenshot vid and send over? www.screenr.com is a great free one.
@ScottAyres Hey Scott, Here's a screen shot I took with Jing http://screencast.com/t/2rwiQjua
You can see where the Like box etc. are hiding some of the text.
This was using Chrome on a Macbook Pro running OS X 10.6.8
@DaveKotecki Hmmm.. I have a widescreen so it doesn't get in my way so never thought about it. Let me see how we might fix that. What is your screen size and resolution?
@ScottAyres You know, I forgot that sometimes the screen does that if I'm not fullscreen. It does that on my WordPress dashboard too.
So I went fullscreen, and problem solved. My bad.
@ScottAyres Oh yeah. I have a 15 inch @ 1440 x 900
@ScottAyres Hey Scott, Here's a screen shot I took with Jing http://screencast.com/t/2rwiQjua
You can see where the Like box etc. are hiding some of the text.
This was using Chrome on a Macbook Pro running OS X 10.6.8
@ScottAyres You know, I forgot that sometimes the screen does that if I'm not fullscreen. It does that on my WordPress dashboard too.
So I went fullscreen, and problem solved. My bad.
Please fix (get rid of) the links, etc. on the left side of the page. It completely ruins the experience when I have to attempt to read around stuff that's blocking your post. Or is it just me? :)
DaveKotecki I'm not sure what you are referring to. Can you do a screenshot vid and send over? www.screenr.com is a great free one.
My latest conversation: Hidden Facebook page Resource is re-activated... And I just gained 15,000 fans!
ScottAyres Hey Scott, Here's a screen shot I took with Jing http://screencast.com/t/2rwiQjua
You can see where the Like box etc. are hiding some of the text.
This was using Chrome on a Macbook Pro running OS X 10.6.8
DaveKotecki Hmmm.. I have a widescreen so it doesn't get in my way so never thought about it. Let me see how we might fix that. What is your screen size and resolution?
My latest conversation: Fan Page Engine Live Demo 12/12/11
ScottAyres You know, I forgot that sometimes the screen does that if I'm not fullscreen. It does that on my WordPress dashboard too.
So I went fullscreen, and problem solved. My bad.


Please fix (get rid of) the links, etc. on the left side of the page. It completely ruins the experience when I have to attempt to read around stuff that's blocking your post. Or is it just me? :)
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