Your Local Wal-Mart Is Coming To Facebook
Seeing as Wal-Mart has colonized every corner of the United States and then some, rural and urban, the retail empire will expand beyond the American Landscape into the infinite depths of the world wide web.
The big announcement today, of course, is a partnership between mega social network Facebook and mega retailer Wal-Mart.
The Huffington Post reports the partnership between the giants and explains that “Wal-Mart Stores Inc. aims to recreate the feel of a local store for its more than 9 million Facebook fans.“
Facebook will expand to house over 3,500 Wal-Mart local Facebook Pages. Each of these pages will facilitate local customer engagement, as well as feed information on new products, events, and DISCOUNTS!
This is a big deal for social media! No other company has made Facebook Pages for each individual location, especially a company as big as Wal-Mart– the largest retailer in the world.
Wal-Mart is on a mission to convince consumers that they are a down-to-earth brand, despite the fact that they are quite obviously a ginormous corporation. These local brand pages are coming just in time for black-Friday frenzy and Christmas shopping.
By creating brand pages for individual locations, Wal-Mart will definitely see an increase in consumer confidence however the whole push for a local image is a phony bologna put-on to increase sales and grow their brand up to the pearly gates of corporate heaven.
Is this social media evil or am I overreacting because I’m young and naive, let me know?
According to Stephen Quinn, executive vice president of Wal-Mart’s U.S. division,
“This allows us to make our stores relevant on a local level…This addresses our ‘next-generation’ customers who are using a lot of social media. A national message is often not as relevant….We are just getting started on a social media revolution.”
I hate seeing that phrase, “social media revolution”, thrown-around. If Wal-Mart is leading the “social media revolution” we are all royally screwed. Social media is a good thing, like television was once a good thing, or tax laws (there weren’t any).
Nevertheless, the whole concept is absolutely wonderful, it’s huge for brands, maybe even bigger than the “Like” button. Facebook could do this for a ton of other brands as well, the resources necessary to undertake the project may even wean down the unemployment rate.
IDK Speaking of Wal-Mart, check-out my favorite Wal-Mart websites, Funny Pictures at WalMart, and browse through the ridiculous, the horrifying, and the down-right insane; Consumers of every shape, size, color, creed, and brain wave.
Do you follow Wal-Mart on Facebook? Comment and let us know what you think about Wal-Mart going “local”.
[via Huffington Post]


It will be easier to let them know that their cashiers are rude to the customers and more concerned about "break time" than service!
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