Facebook launched a new version of Insights for all page owners and honestly they are a bit confusing. Not unlike most changes that happen on Facebook!

Trying to figure out what “Reach”, “Engaged Users”, “Talking about this” and etc can be a bit daunting for you as a page owner. You are trying to run your business and the last thing you need to do is spend a week trying to figure out what all of this means.

Well have no fear.. As I have found a fantastic graphic below that explain what all of this means in very easy to understand terms. Enjoy!