F8: Two Zuckerbergs, One Keynote

Today is the long-awaited F8 conference that serves to change your Facebook experience for better or for worse.

Facebook has come a long way since announcing the platform, 4 years ago at the first F8 conference. Successively from F8 to F8, Facebook has expanded their social empire with great success, after all, Rome wasn’t built in a day.

It was verified today at F8 that Facebook has yet to plateau and continues to grow; in fact there are now over 800 million users. User growth isn’t even worth counting anymore seeing as the Facebook user-base is bigger than the population of Europe!

Now, Facebook is focusing on optimizing user engagement. As Scott wrote in an earlier blog post about the new Timeline feature, “Facebook just became alot more social and has taken back social media.” Kung-Pow.

As a user you will be seeing more ways to share: share your mobile video camera with “Visits“, share your grocery list, share your BMs, share your kids?

A lot of this sharing will be powered by the Open Graph. You may have already seen it in the right-side column above your friend’s list. The open graph is a live stream of your friend’s activity. This open graph will show you gaming activity, pictures comments, everything! It optimizes engagement: all you have to do is hover over your activity of  choice in order to see what’s going on– and it scrolls super-duper fast!

Enough with real features, check-out a few bogus new features like “the slow-poke” or “I’m Not Friends With These People“, here is the keynote introduction with SNL’s Andy Samberg aka Mark Zuckerberg, aka Zuck Dawg:

FYI With Facebook at your back pushing you to share, you might want to check-out this blog, “What Not To Share On Facebook“.

Comment and let us know if you tuned into F8 or have anything on your mind regarding these wild pie-in-the-face changes. You can watch F8 live-stream, here, although I do believe we are cutting into happy-hour and Facebook rage-fest 2011.

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