Google Chairman Outs Google+ as an Identity Service for Future Products

This weekend at the Edinburgh International TV Festival, Google discussed the impending launch of Google TV in the UK.

But when Google Chairman Eric Schmidt was probed by NPR’s Andy Carvin about the infamous real-name policy over at Google+, he explained that Google+ was meant to be an identity service.

Carvin wrote of the Q&A in a G+ post, “I asked him how Google justifies the policy given that real identities could put people at risk.”

The Google+ real-name policy requires all users to abandon pseudonyms and professional titles. Users are granted a four day grace period to provide their real names after being notified that they have violated G+ law. Unfortunately many uncommon names have been caught up in the mix– adding to the contention.

Although many users are not afraid to let the world know who they are, there are risks. In a survey of deleted accounts conducted by anti-real name policy activist, Kirrily “Skud” Robert, multiple individuals employed a pseudonym in order to keep their sexual orientation a secret from their family or co-workers. Furthermore a great deal of women hid behind pseudonyms from harassment and stalking.

The chairman, Eric Schmidt’s reply  is paraphrased by Carvin in a Google+ post:

He replied by saying that G+ was build primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information.

Google+ has been hailed as the messiah of social networks but as venture capitalist Fred Wilson mentioned in a blog post: “It begs the question of whom Google built this service for? You or them. And the answer to why you need to use your real name in the service is because they need you to.”

Regarding privacy concerns, Carvin gives us the gist of  Schmidt’s reply:

“Regarding people who are concerned about their safety, he said G+ is completely optional. No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+”

“…He also said the internet would be better if we knew you were a real person rather than a dog or a fake person. Some people are just evil and we should be able to ID them and rank them downward.”

You can read the whole blog post, here.

Comment and let us know what you think of the Google+ Identity Service, especially if you have any idea of the kinds of products Google will be building with your information.

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